Newsroom
Company announcements and press releases from across the IP Media Group portfolio, alongside our perspective on the design, media, and AI developments shaping the work we deliver.
A mainstream director naming the technique rather than quietly absorbing it is the part worth noting. Where AI enters a production is becoming something audiences expect to be told, which makes provenance and consent production decisions rather than legal afterthoughts. Clients commissioning media work should be able to answer where every frame came from.
Source: PetaPixel
A useful reminder that historical accuracy and audience recognition are different problems, and that solving the first can cost you the second. A mark carrying two decades of association is not judged on whether it is correct. Any identity refresh on an established property is a question about memory before it is a question about typography.
Source: Creative Bloq
Removing a visible control does not remove the decision behind it — it moves that decision somewhere the user cannot see. Interfaces that recede tend to trade discoverability and assistive-technology support for visual calm, and that trade is rarely priced honestly. Worth reading alongside any brief that asks for a cleaner screen.
Source: Smashing Magazine
The value of putting both cases side by side is that it forces a more precise question than "will AI replace designers". The parts of the work that were always judgement — deciding what should exist, and for whom — are not the parts becoming cheap. The parts that were production of variations are.
Source: Smashing Magazine
A design system used to be documentation for people; it is now also the constraint that decides whether generated output is usable or merely plausible. Organisations with a documented, machine-readable system get consistency from these tools. Organisations without one get volume, and a review burden that grows with it.
Source: Smashing Magazine
